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Privacy Notice

Last updated: 2018-07-24

Welcome

This Privacy Notice explains who we are, how we collect, share and use personal information about you, and how you can exercise your privacy rights. The Services are also governed by the Terms of Service.

Tag of Joy is a gaming company, headquartered in Lithuania (European Union). Our main business is to develop and publish games online and through downloadable applications. For more information about Tag of Joy, please see the “About” section of our Website at www.tagofjoy.lt.

This Privacy Notice applies to personal information that we collect through our games, mobile applications and other products (“Games”) and websites we control, like at www.tagofjoy.lt, www.monster-buster.com, www.crownsandpawns.com (“Website”) (together “Services”).

1. What personal information does Tag of Joy collect and why?

The personal information that we may collect about you through the Services broadly falls into the following categories:

1.1. Information that you provide voluntarily

Certain parts of our Services may ask you to provide personal information voluntarily: for example, we may ask you to provide your contact details in order to register an account with us, to begin playing Games, to subscribe to marketing communications from us, and/or to submit enquiries to us. The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

1.2. Information that we collect automatically

When you use our Services, we may collect certain information automatically from your device. This information may be considered personal information under applicable data protection laws.

Specifically, the information we collect automatically may include information like your IP address and device identifiers such as your Advertising ID, Device ID numbers, device type and the operating system that you use, browser-type, broad geographic location (e.g. country or city-level location) and other technical information. From our location-based games we may be collecting accurate geographic location data, as it is needed for that type of games to work. We may also collect information about how your device has interacted with our Services, including the games played and the pages of our Website accessed.

“Advertising ID” means the Apple Identifier for Advertisers (“IDFA”) on Apple, and Google Advertising Identity (“GAID”). These are unique identifiers for mobile devices that advertisers use for interest-based advertising. They are consistent across all apps and thus allow cross-app tracking. On Apple, you can opt out by choosing the “limit ad tracking” option in the privacy settings. On Google Android, you can opt out by choosing the “Opt out of interest based ads.” Advertising IDs are non-permanent, non-personal identifiers uniquely associated with your device. Similar technologies include tracking pixels within ads. These technologies allow companies (including marketers and advertisers) to recognize your device when you use websites and applications.

“Device identifier / information” means device type, device model, device manufacturer, device operating system and language, or other technical data like screen size, processor, or a combination of this data, available from a device for a developer to check the device’s compatibility with a particular application.

Collecting this information enables us to better understand the visitors who come to our Services where they come from, and what content on our Services is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our Services to our users.

Some of this information may be collected using cookies and/or similar tracking technologies (such as software development kits, or “SDKs”), as explained further under the heading “Cookies and similar tracking technology” below.

1.3. Information that we obtain from third party sources

(a) Information from social media platforms. You may choose to connect to our Services via your social media account. The exact information we receive from you will depend on your social media privacy settings, but it will typically include your basic public profile information, such as:

Typical uses include updating game progress on multiple devices you may own so that you can continue your progress using multiple devices. In addition, we may show your Facebook friends in the Game and show your public Facebook profile name and picture in Game leaderboards and in your Game profile.

(b) Third party service providers. We may receive personal information about you from third-party sources. We may get your personal information, for example, when you installed our Game or when, prior to installation, you click on an advertisement for the Game

1.4. No special categories of information

We do not request or intend to collect any “special categories of information” such as any information on health, race, religion, political opinions or philosophical beliefs, sexual preferences or orientation. Please, be cautious when sharing this information about yourself (or others) in our forums.

2. How we use your personal information

We use your personal information for the following purposes:

2.1. To provide and operate our Services:
2.2. To improve our Services and keep them secure:
2.3. To personalize our Services:
2.4. For promotional activities (including marketing and advertising):
2.5. Other:

3. Cookies and similar tracking technology

The Services may use “cookies” and other technologies such as pixel tags, local shared objects, hardware-based device identifiers, flash cookies, operating system-based identifiers, clear GIFs and web beacons.

Cookies: A “cookie” is a small file your browsers stores when told to do so by a website. Typically, websites place a number of different cookies on an end-user’s device. Some are “First-party” cookies,’ i.e. from the website itself, and others are “Third-party” cookies, meaning they belong to advertising and analytics entities or social networks. Cookies are personal information. However, Tag of Joy’s cookies do not include any other personal information and are typically used to quickly identify your device and to “remember” your device during subsequent visits for purposes of functionality, preferences, and website performance. You can disable cookies on your device or set your device to alert you when cookies are being sent to your device; however, disabling cookies may affect your ability to use the Services.

4. Legal basis for processing personal information

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you, (ii) where the processing is in our legitimate interests and not overridden by your rights, or (iii) where we have your consent to do so.

(a) Under our Terms of service, “performance of contract” as a legal basis for processing your information refers to when we make the Game and Services available to you, provide customer support, integrate Games with technology and distribution platforms such as Apple iOS and Google Android, and inform you of service-related changes and Game progress.

(b) We process your personal data on the basis of our “legitimate interests” for example when we provide you the Game and Game events, serve interest based advertisements to you (both in-game and on third-party properties), carry out marketing, keep our games secure, for engineering purposes, analyzing the users’ behavior across our Games, moderating chat discussion.

(c) We have a “legal obligation” to process your personal data when complying with a legal obligation, such as the preventing a crime or fraud or maintaining tax records.

(d) If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “How to contact us” heading below.

5. Who does Tag of Joy share my personal information with?

We may share your personal information with the following types of recipients:

(a) With third party services providers and partners who provide data processing services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Services), or who otherwise process personal information for purposes that are described in this Privacy Notice or notified to you when we collect your personal information. A list of our current service providers and partners is available here.

(b) With any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person.

(c) With a potential or actual buyer (and its agents and advisers) in connection with any proposed or actual purchase, merger or acquisition of any part of our business, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Notice.

(d) With any other person with your consent to the disclosure.

6. How does Tag of Joy keep my personal information secure?

We use appropriate technical and organisational measures designed to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. Specific measures include, e.g. encrypting your personal information in transit; giving access only to employees who need to have it.

7. International data transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country.

Specifically, our servers are located in Lithuania, and third party service providers and partners operate in various EU countries (eg. Ireland) and around the world. This means that when we collect your personal information we may process it in any of these countries.

However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Notice. This includes, eg. for transfers of personal information to third-party service providers and partners, it is required to protect the personal information they process from the EEA in accordance with European Union data protection law. It also includes the transfer of personal information to third-party service providers and partners that are certified under the EU-US Privacy Shield.

8. Data retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so. For example, to provide you with a Service you have requested, or to comply with applicable legal, tax or accounting requirements.

When we have no ongoing legitimate business need to process your personal information, we will either delete or de-identify it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

9. Your data protection rights

You have the following data protection rights:

(a) If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us using the contact details provided under the “How to contact us” heading below.

(b) You can object to processing of your personal information, ask us to restrict processing of your personal information. Again, you can exercise these rights by contacting us using the contact details provided under the “How to contact us” heading below.

(c) You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you.

(d) If we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

(e) You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.

You can control and limit the type of personal information we collect and process about you in a number of ways. For example, you can disconnect your social media account(s) from our games or control your social media privacy settings to limit the information shared with us. You can also reset your mobile advertising identifier or limit ad tracking altogether using the settings on your phone. You can also limit or disable the use of cookies (or similar technologies).

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

10. Age limit

When we collect personal information we do not know the age of our players. We do not use the Services to knowingly solicit data from or market to minors under the age of 13, or under the age of 16 for those in the European Economic Area. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us. We will take reasonable measures to promptly delete such personal information from our records. Contact details are provided under the “How to contact us” heading below.

Some third parties, such as platform providers like the iTunes Store or Google Play, may provide age-based ratings and/or content categories on some of our Games or other Services. These ratings shall have no bearing on this limitation.

11. Updates to this Privacy Notice

We may update this Privacy Notice from time to time in response to changing legal, technical or business developments. When we update our Privacy Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Notice changes if and where this is required by applicable data protection laws.

12. How to contact us

If you have any questions or concerns about our use of your personal information, please contact us using email .

The data controller of your personal information is UAB Tag of Joy, Gilužio g. 6-86, 06279 Vilnius, Lithuania.

Please note that other third parties (our data partners) may be data controllers of your information. More information regarding the third parties we work can be found in the Third party data controllers and processors.